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Bellabeat Capstone Project
Project type
Data Analysis
Date
October 2025
Location
Seoul, South Korea
Kaggle Notebook
An exploratory analysis of fitness tracker use using R and Excel to find insights that can be used by Bellabeat to target their marketing towards fitness device customers. After R to understand the data better, Excel was used with Power Query to clean and process the data and provide some insightful visualisations.
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